In this case, Google has beaten Google as No. 1, Read the full case

Consumers of the country see Google as the most authentic brand. Although Amazon dot com is at the forefront in this list globally. This information was received by a new survey. After Google in India, Microsoft, Amazon.com, Maruti Suzuki and Apple are considered to be the most authentic. Donna Imperatto, chief executive of Global Communications Agency Con and Wolves, said that consumers want to buy from companies that join them in a real way.

Our research shows a link between those brands that have practical communication and have the potential to attract and retain customers, and thus strengthen their business. According to a poll conducted by Con and Wolff, Apple is the second world after Amazon in race for authenticity.

In the Authentic Brand Studies 2017 report, it has been said that Microsoft, Google and Paypal are placed in the third, fourth and fifth positions respectively in the Global Authenticity Index, and these are all technology related companies. According to the findings of this study, 67 per cent of consumers in India expressed interest in buying in the brand, which they consider to be authentic.

Matt Stefford, president of Asia Pacific, in Cotton & Wolff, told that the brands that deal with authenticity and communicate, they will make better relationships with customers and provide a better experience. Stafford says that our research shows that India's brands need to focus on three factors of authenticity - reliability, respect and reality to increase their offerings and market share.